The Solution to Your Recruitment Challenges...

Integrated Recruitment Marketing @ jobzcafe.com

Local companies are facing major difficulties in finding qualified candidates to fill their positions. It’s evident the competition for qualified talent is growing and will continue to intensify into the future.

Here are some facts about recruiting in the next five years. These conditions are generally agreed upon by local recruiters.
38% of hiring managers surveyed by CareerBuilder stated that they are facing difficulties finding qualified talent.
Only 20% of employees in any designated market sector are actively looking for jobs will respond to job advertisements. Of the remaining 80% approximately, 75% are passive job seekers who are open to hearing about alternative career opportunities.

Companies continue to focus on this smaller pool of active candidates for their staffing needs. A survey of 100 staffing managers for Fortune 1000- size companies indicated that 75% of their efforts were focused solely on active candidates.

30% of all passive candidates in the WetFeet.com survey say they investigated employment opportunities with a company as a result of seeing their employment ad and 28% did so after seeing a general branding or non-employment ad.

The Old Way... Add-on Advertising

Most companies having job opening(s) post them in newspaper classified or online. As these jobs remain unfilled or their needs grow, many companies will “add-on” new advertising venues. Most often Add-on Advertising is not evaluated for results or designed to build on each other. They are focused solely on active job seekers. Companies are desperate to fill positions. They throw $ at the problem and often waste money on interviewing unqualified candidates or applicants that are not a good fit. They waste funds on advertising to the same candidates through different media.

The New Way... Integrated Recruitment Marketing @ jobzcafe

The key to attracting qualified candidates is to showcase your company’s work environment.  By brand marketing to active and passive candidates, your company creates top-of-mind awareness and stays ahead of the competition for talent. Integrated Recruitment Marketing combines advertising, online marketing and social media with local events (job fairs and trainings) to brand your company and inform potential employees on your company’s benefits. Jobzcafe leverages the power of each medium to create the optimal recruitment strategy for your company.

Jobzcafe’s goal is to generate a consistent pool of qualified active and passive candidates through branding and targeted recruitment marketing.